Stakeholder engagement (SE) is becoming an increasingly important process for success in both business and nonprofit operations. Stakeholder engagement strategy works to understand the needs of a community in a practical and systemic manner. At its core, it is a critical process that guides an understanding of key environmental and social impacts, directing policy, decision-making, and program development and improvement. SE serves to identify risks and it helps to develop innovative, thoughtful, and empathetic products and services aimed at improving impact or outcomes for specific target audiences. This fundamental understanding of need serves as the base of our Triad of Value.
Stakeholders come in all shapes and sizes. Cambridge Online Dictionary defines them this way: "A person such as an employee, customer or citizen who is involved with an organization, society, etc. and therefore has responsibilities towards it and an interest in its success." As such, every community and each organization dictates who comprises this list, which can consist of general public, service recipients, organizational leadership, staff, and other key individuals, or groups. Engaging and involving community stakeholders is a critical step in developing effective programming. Research shows that greater impact is achieved with high levels of community involvement and participation. Community engagement builds and expands your social capital, which leads to better organizational outcomes and ultimately stronger communities.
Questus Strategies works to create and support alliances and partnerships through optimal community engagement methods, such as focus groups, surveying, data mapping, townhall meetings, community forums, logic model process, capacity building, and participatory evaluation. We tailor our community engagement approach to fit your unique environment. While every SE project is customized for your unique situation, in general, to provide actionable intelligence, Q Stakeholder Engagement follows a seven step systemic process.
"There is a difference between knowing the path and walking the path." Meaningful stakeholder engagement surpases simple surveys with two-way conversations and honest information exchange. QSE develops a dialog, where behavior change, organizational objectives, and program development and improvement are primary to the goal. Today, more than ever, it is important to really know what stakeholders need rather than simply assuming what they need. Q Stakeholder Engagement delivers actionable intelligence designed to strategically define your place in the community and to refine your programs to optimize impact.