Content Marketing

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Content marketing offers the perfect platform for nonprofit organizations to set themselves apart from the crowd. 

Content marketing includes everything from thought-provoking blog posts, to relevant pictures, informative infographics, and engaging social media projects.  It is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving positive audience actions.

Questus Strategies experts are the foremost nonprofit content marketing consultants in the Denver metro area.  Our team can help you design a strategy that works to showcase your expertise and build an online audience with valuable information for your stakeholders, constituents, community, and donors through tactics like the following:

  • Content Marketing Strategy & Planning

  • Website Creative & Design

  • Website Copy Development

  • Content Creation and Curation

  • Blog Management and Copywriting

  • Social Media Campaign Development and Management

  • Infographics Production

  • Photography

  • Video Storytelling & Production

  • Slideshare Presentation Development

  • Testimonial Creation

When you’re looking to influence people and build a powerful online presence, content marketing is the way to go, because it sets you apart as an authority in your space.  People respect other people who have authority, expertise, and impressive credentials and they respect authority even more when you demonstrate it rather than simply claiming it. Content marketing allows you to position yourself as an authority in your space; because when making a donation, donors want to learn before they contribute, and they want to be assured their donation is well spent. If you're the authority in your field you're more than halfway there.

Content marketing keeps the conversation going and allows you to always be in the public’s eyes and ears. Your marketing efforts can’t be static with a content marketing strategy.  It focuses on your audience and centers around your audience's interests rather than about you. As the expert, you become the go-to source for information, the primary resource that is always on the tip of everyone's tongue and that's significant, because what others say about you is more important than what you say about yourself.

That's what builds a positive brand and a powerful brand brings donors to your cause!

Call us today, we'll guide you to the summit of sustainability!